Blog of the company Arabesco Sideral Unipessoal

We publish up-to-date information on the topic of business, marketing and dropshipping. Only practical information, where everyone can find something useful for themselves!

What is SEO and why does an online shop need it?

SEO (Search Engine Optimisation) is the process of optimising the pages of a website to bring it to the top of the search results. A new...

Simple indicators of business performance

Determining business performance is an important part of any entrepreneur's activity. Knowing and knowing how to deal with key indicators...

Ways to attract traffic to an online shop

Attracting traffic to an online shop website is one of the most important tasks of an e-commerce entrepreneur. What is traffic? This is...

Promoting a commercial website with articles

Website promotion with the help of informative articles is one of the ways to simultaneously get traffic and conversions, develop...

Targeted advertising. How it works and why it gives results

Targeted advertising is adverts of various types (text, photo, video) in social networks. The peculiarity of targeted advertising is that...

Dropshipping: Which product niches provide a stable income?

Which products should you sell to make a good income? This is a question that concerns all entrepreneurs: beginners and experienced ones...

How to create a sales landing page

In today's company blog post, we'll discuss how to create a one-page website or landing page that will help you sell products. In...

Customer Journey Map: what it is and why

Every business wants to attract as many customers as possible who will provide good profits. To achieve this goal, you need to work in...

How content marketing works

Among the methods of advertising and promoting businesses, including online shops, content marketing occupies a special place. This tool...

Opening a dropshipping business. Important nuances

Opening your own business is a very responsible step. Before making the decision, the future entrepreneur spends more than a day...

Advertising on Facebook, Instagram and TikTok. Pros and cons

Facebook, Instagram, TikTok are some of the most popular channels for attracting traffic to e-commerce sites. Today on the Arabesco...

Attract customers and promote with SMM

SMM is Social Media Marketing. In other words, it is social media marketing. Its main purpose is to create demand, attract and retain...

How to set up and run contextual advertising

At Arabesco Sideral's blog, we continue to share information to help business owners succeed. Perhaps the most important task for drop...

The abandoned basket problem. Why customers do not order

A user has come to your e-commerce site, browsed the catalogue, added a product to the basket, but has not placed an order. Internet...

Five factors that determine the cost per lead

If your advertising budget is disappearing and there are no applications and leads, you need to analyse your work and find out where and...

How to create an online store. Practical tips

E-commerce is growing in popularity. There are around 2.2 billion online shoppers. This means that around 27% of people are digital...

Promotion strategy and peculiarities of online shop advertising campaigns

Ineffective promotion and advertising is one of the biggest pains and problems for online shop owners. Very often, promotions are...

Lead generation and how to attract leads

Lead generation is a marketing process aimed at identifying and stimulating people's interest in a particular product in order to develop...

Dropshipping business: how to find a reliable supplier

Dropshipping is a system of working for an online shop in which goods are sent directly from the manufacturer or supplier to the buyer....

AOV in e-commerce: indicators by product category and ways to increase it

AOV (average order value) - calculated as the ratio of the sum of all orders in monetary units to the total number of orders. This...