Facebook, Instagram, TikTok are some of the most popular channels for attracting traffic to e-commerce sites. Today on the Arabesco Sideral blog, let's discuss the pros and cons of targeted advertising on these social networks.
On this social network, the process of placing an ad is quite simple. However, you should not do it without preparation. Mistakes will cost you a wasted advertising budget.
Facebook has a huge number of users. Many of them shop online. Here you can find a buyer for any product. Facebook's algorithms work well to find the target audience. They get a lot of user data and quickly distribute your ads to potential customers. Advertising campaigns can be scaled quickly by increasing the budget.
Disadvantages include blocking. Facebook may block your ads even if they comply with all the rules. This could be because Facebook doesn't like something about your personal account or business page. These can also be blocked. Facebook has a huge list of terms and conditions for advertising. It's worth familiarising yourself with them to avoid problems.
Here you can use targeted advertising or advertising from bloggers. The benefits of the latter include a rapid increase in your audience. Literally in two days, a large number of loyal subscribers who trust the blogger will come to you, or they will automatically trust you. The second benefit is brand awareness. The more you are talked about, the more people will know about you.
Disadvantages of blogger advertising:
High cost. Bloggers set their own prices. It's almost useless to argue with them.
The results are unpredictable. They depend on the blogger's audience, their pitch about you and even their mood.
You can't test an advert. Until the blogger publishes it, you won't know if you've done everything right.
With targeted advertising, you can predict the outcome. You have prepared layouts, launched them, tested them, analysed their effectiveness and the cost of acquiring subscribers. You can use this data to select the most effective ads and plan campaigns.
The cost of acquiring a subscriber with targeted advertising is lower than with bloggers. In addition, where you would have to pay the blogger the entire amount at once, targeting allows you to spread the budget over several weeks or months.
The disadvantages are similar to those of Facebook advertising. Targeted advertising needs to be set up correctly, otherwise you could end up with no money. In addition, the advertising account can be suspended. It is possible to fix this, but it takes time.
TikTok
It is the fastest growing social network in the world. No wonder advertising on it is becoming increasingly popular. TikTok is expected to become the most powerful platform for advertising in the near future.
One of the advantages is the lack of competition. Many companies and entrepreneurs still haven't started advertising on TikTok for one reason or another. However, this could soon change.
The advantage of advertising is also the cost. According to the social network's terms and conditions, the minimum advertising budget is $20 per day. At first sight, this is a disadvantage. However, such a limit reduces the number of advertisers and therefore the competition. In the end, the cost of acquiring a customer will be lower.
On the negative side, there is a thorough and lengthy moderation of ads and the resources they lead to. The system can often reject adverts. The reasons for this are not always clear to you. For example, your ad group may have worked today, but TikTok may block it tomorrow.
Compared to Facebook, the range of user interests that can be specified when setting up ads is much narrower. Geolocation options are also limited. Nevertheless, the ads are well optimised.