Useful tips. How to optimize an e-commerce site?

When people tell you that a site needs optimization, you think deeply and ask for a clear answer to the question, "What exactly should be done?" Let's exhale and get started.

In order for your potential client search engine in response to his query "gave out" exactly your site, it needs to do a lot of big and small improvements. This is optimization. Most likely, for serious work on the site you will have to contact experts who will check its code and structure, advise how to work with content, analyze the commercial factors and improve usability. This is a long and painstaking process.

We will help you understand the issues of optimization, understand what you can't do without and what you can do yourself.

With the rapid growth of the digital commerce market, it is becoming increasingly difficult to attract the target audience to the site. Websites, like competitors, are becoming more and more numerous. An optimized site has a much better chance of ranking high in search engines. This means that such a site will be visited by more users. In other words, it will get more traffic and influence sales.

Optimize pages

Search engine optimization of website pages means using the right number of keywords in the text. Avoid spamming. Content should be readable and interesting. The time when we wrote for the "robots" is over. And this is good. You should write on the subject, using keywords intelligently and in moderation. Add relevant keywords in the titles and alt tags images. This will be enough to promote the page in the rankings.

Also, instead of the description provided by the manufacturer, use your own product description. Google will notice this and set you apart from your competitors.

To ensure the best chance of ranking in search engines, you need to optimize every page of your site.

Convenient URLs.

The visitor doesn't want to see a trillion characters so you should use the keyword you want to rank for in the URL.

Social Media Plugins

Add social media plugins and allow users to quickly view the products they've just purchased.

Save pages with products that are out of stock

If a product is out of stock, you don't want to remove pages from your site, especially if they rank high; instead, redirect the visitor by showing related products or new products.

Internal linking system

A thoughtful and correct system of links reduces bounce rates, you "lead" the visitor, "prompt" where to go next. Help you find interesting and relevant information.

Links

Links to outside sources will not lower site rankings, if they lead to real and useful resources. Outbound links help algorithms understand the niche site. They, like inbound links, increase the site's ranking for search engines. Quality link mass grows relatively evenly and influences search engine ranking algorithms.

Analytics

Use Google Analytics and Google Search Console at all times. Make a habit of tracking these services in real time, this gives an understanding of what is happening in your online store. Analyze which queries are coming to your website, what results do contextual ads give? Study your visitors, their habits, demographics, age and interests.

Arabesco sideral unipessoal lda

Arabesco sideral unipessoal lda performs comprehensive analysis of customer sites. Marketing specialists study the competitive environment, make plans for promotion and SEO work. We know that it is optimization that gives a significant increase in website conversion through organic search traffic.

And don't let the word "conversion" scare you. One way or another, when deciding how to increase the effectiveness of your online store, you are thinking about how to increase website conversion rate, which is expressed as the percentage ratio of users who have already bought something from you to the total number of visitors during the same period.

E-commerce site optimization is an ongoing process. Trends keep changing, as do user interests. It's important to keep up, adapt the site and make changes as new ideas and trends emerge.

Arabesco sideral unipessoal lda helps in promoting e-commerce sites, does it comprehensively: in social networks, through email newsletters, through search engine optimization, contextual and contextual-media advertising.