A CRM system for your business

To improve customer service, increase customer loyalty and strengthen business relationships, you can use a quality CRM system. A well-designed CRM system allows you to optimise your marketing strategies and targeting.

Customer relationship management (CRM) is the application software with which companies interact with their customers and automate sales. These platforms are relatively easy to use, increase productivity, and minimize errors in the handling of customer and customer data.

CRM helps businesses that want to expand their market presence, manage customer relationships, increase customer satisfaction and enable them to find new leads.

Among the many CRM software platforms available, there are those that are more flexible and those that suit a particular business. So how do you choose a CRM system?

Define your goals

Before you choose a CRM platform for your business, you need to know what problem you want to solve with CRM.

Your software's compatibility

Make sure the software you choose is compatible with the tools you use in your business.

Understand the features and limitations It's important to have a clear understanding of which CRM features will benefit your business the most. You should also be aware of the limitations of the software.

Contact management Make sure the system you choose contains contact management features and includes a physical address, email address, phone numbers, websites, accounts, decision maker details and any other contact information you can add and customise yourself.

Manage your interactions With your chosen CRM you should be able to easily contact your clients, send newsletters and emails.

Task management feature A good CRM allows you to manage your business' tasks and helps you prepare marketing campaigns and all activities related to the sales process.

Analytics and reporting A CRM platform should contain features to track customer information: their details, path, work history, reasons for leaving. This will allow you to measure the level of satisfaction and track customers in full.

The "right" CRM system Choose a CRM system which is easy to use. Make sure you know what features your business will need. Be sure to consult with an expert and ask for a migration plan and connection to our platform that contains all the benefits of a CRM system.

The Arabesco sidereal platform: enables you to manage customer flow, track customer activity, synchronize your customer base, optimize your business marketing strategy, generate customizable analytical reports, increase profitability, increase productivity, and capture customer satisfaction.

Arabesco sidereal allows you to track information in real time on all possible devices (PC, laptop and mobile). This allows you to make changes whenever you need them.