At Arabesco Sideral's blog, we continue to share information to help business owners succeed. Perhaps the most important task for drop shippers and e-commerce site owners is to ensure the popularity, recognition and high conversion rate of an online store. Various types of online advertising and promotion are used to achieve these goals.
One of these is contextual advertising. It does not show your ads to everyone because it focuses on user queries. A person types in the search bar a product or service they are interested in and the search engine returns, among other results, ads that match that query. This is its main advantage. With the right settings, contextual advertising is very effective because it helps people find a solution to their problems or needs at the exact moment they need it.
In Google's search results, text ads typically occupy the first four and last four rows. Google also places product cards in separate blocks of search results. Your ads, banners and videos may also appear on other websites and YouTube
Contextual advertising works like an auction because the number of places at the top and bottom of the search results is limited and there are always more advertisers, even in the same niche. The first page of search results is the most interesting for advertisers. Contextual advertising systems use algorithms to select the ads to be shown to a particular user at a particular time and determine the cost of clicking on the ad.
Algorithm of actions to set up and launch an ad
To launch contextual advertising, you need a little time and a little knowledge. The specialists at Arabesco Sideral will tell you what you need to do to set up and run your ads correctly.
The first step is to create an account in the Google Ads system. Then you need to collect the queries for which you want to advertise your offers. To do this, you should use specific tools - at least the Keyword Planner. You should not think of queries on your own. The Keyword Planner will provide you with a large number of queries that in one way or another correspond to your offer. These should be analysed, grouped and discarded if they don't match your offer. For example, you sell iPhone 14. In addition to the target query "iPhone 14 for sale", the planner may give you keywords such as "iPhone 14 reviews", "iPhone 14 forum", etc.
Queries that do not match your specific offer should be collected in a separate list and used as a 'minus' list for your advertising campaigns. This will avoid untargeted clicks and wasted advertising budget.
After compiling the lists of key queries and "minus words", it is necessary to create an advertising campaign. Many parameters should be taken into account, such as geo-targeting, audience interests, timing of the ad, etc. All of these affect the effectiveness of the ad.
Tracking campaign effectiveness
This is an important factor in the effectiveness of contextual advertising. To do this, you need to set up Google Analytics and connect it to your advertising account. You will be able to see the conversion rate of your ads, i.e. how many targeted actions have been received for specific keywords and ads. You can see how much money was spent to get an application, attract a customer and make a sale.
The ability to track the economic impact of each ad run allows you to cut out the unnecessary and bet on what really works. It's a business game changer - instead of wasting time, money and resources on strategies that may not deliver, you become a business person who makes smart decisions based on accurate data.