Website promotion with the help of informative articles is one of the ways to simultaneously get traffic and conversions, develop cross-sale sales and increase user loyalty. The essence of it is to keep a blog on a commercial site and at the expense of useful materials to gain popularity among visitors.
Arabesco Sideral Unipessoal lda specialists spoke about the pros and cons of promoting an information section on commercial websites.
What are the objective benefits of blog articles
Visitors get answers to information requests. As a rule, before buying something, the user wants to understand the subject in detail. Reviews and articles with accurate and complete information help better than stories about company benefits and commercial product descriptions. Good articles close the need for more than just answering questions. They also emphasise the professionalism and expertise of the company.
The ability to share content on social media. Informative content is the type of content that is well suited for SMM promotion. No one is going to share commercial content on social media. Posting a link to a useful article on your page is a different matter, Arabesco Sideral marketers recommend.
Benefits for business and SEO promotion. Good, useful and well-optimised articles help other pages, including commercial pages, to gain and maintain a position at the top of the search results. It is difficult to squeeze from the top positions expert site, among the advantages of which are excellent behavioural factors, extensive coverage of search queries and completeness of the query index. This is one of the main and tangible advantages of article promotion.
Stability of traffic. Articles written for informational queries, help to reduce the decline in traffic on resources whose work is associated with a pronounced seasonality.
Natural increase in the authority and reliability of the site. Users can share a link to useful articles not only in social networks, but also, for example, on industry forums, specialised sites or in their own blog. The more quality links from thematic resources gets a site, there is a higher level of authority in the ‘eyes’ of search engine robots.
Conversion growth. If you regularly post unique expert content, it means that you can be trusted and order goods or services from you. The more quality articles you have on your blog, the greater the reach of topical search queries. That means more traffic and loyal customers.
How to get leads with articles
Through quality content in blogs, you can bring your site to the top of the search results without much investment in advertising and content marketing on third-party sites. However, promotion through quality content is a long game. Especially if you start from scratch. But at some point, it will all pay off. Both search engine robots and blog readers will appreciate the content. You will only have to take care of timely blog content.
Proper selection and elaboration of conversion elements will be effective on any type of site:
Publish useful content that fulfils the user's needs.
Work with relinking. Put within the content suitable, maximally native links to commercial pages of the site.
Banners and offers in the text or at the end of the article can work well.
Add call to action blocks that, for example, invite you to subscribe to a newsletter. It is reasonable to offer a gift, a discount on a product or service as the first message in the newsletter.
Blogs are among the quite effective tools of lead generation not only due to the opportunity to demonstrate expertise, but also due to the competent application of SEO-optimisation elements. Promotion with the help of articles forms a certain marketing asset of the company, which is able to push your target audience to applications and calls. It is one of the inexpensive and effective ways of promotion. You study your target audience, make a content strategy and methodically create materials. If you take the right approach, your position will improve on all fronts: from traffic and level of company expertise to good behavioural factors, calls and applications. If you need help creating a blog on your website, contact Arabesco Sideral Portugal.