Types of search queries for dropshipping business

Every owner of a dropshipping business strives to make their e-commerce site popular and recognisable. This can be achieved by competent promotion of the online shop.

The first stage of launching a contextual advertising campaign or SEO-promotion of the site - the collection of semantic core. Properly collected semantics will save you from wasting your budget on untargeted keywords and problems with internal optimisation of pages. Marketers of Arabesco Sideral company have analysed classifications of search queries and ways of working with different types of keys.

Classification of queries by frequency

Frequency shows how many times users entered a phrase in the search for a certain period of time (usually a month).

According to this feature, queries are divided into:

• high-frequency queries;

• medium-frequency queries;

• low-frequency queries;

• micro-frequency queries;

• zero-frequency queries.

High-frequency queries

They consist of 1-2 words: ‘table’, ‘plastic window’, ‘lipstick’, etc. The number of references to HF-phrases depends on the topic and can vary from 3-5 to 10-20 thousand or more queries per month.

SEO on HF-queries complex, time-consuming and expensive, especially in regions with a multi-million audience.

To bring the site to the top on HF need to work in different directions:

• improve usability and technical parameters of the site,

• build up a base of links;

• make cool content.

All this should be better than the competition. In search contextual advertising this type of keys are used limitedly, because there is no understanding of what exactly the user wants (he can enter the phrase ‘laptop’ in order to order it, see photos, read about the characteristics, etc.).

Advertising on HF queries is ordered by large brands for total expansion - in order not to miss any potential client, noted the specialists of Arabesco Sideral Portugal.

Medium-frequency queries

These phrases consist, as a rule, of 2-3 words: ‘TV Samsung 27 inches’, ‘treadmill to buy’, etc. Their frequency ranges from 500-800 to 2000-3000 queries per month. The query contains much more specificity than in the case of HF, which means that you can easily understand the user's intention and lead him to a relevant landing page. For example, medium-frequency queries include the names of categories on the site, sections and subsections of the catalogue.

It is easier to move forward in the search on SF, especially if the phrases are competently used in the text and metadata. They make up the main pool of queries that run search contextual advertising. In advertising in affiliate networks they occur less frequently than HF queries.

Low-frequency and micro-low-frequency queries

These are also called long tale queries, or long tail queries. They are rare - about 10 requests per month. LF queries are formulated as specifically as possible: ‘order a laptop + name of the manufacturer + locality’, ‘photo of new cars + name’ and so on.

Previously, competent SEO-optimisation of pages for these key phrases was almost a guarantee of getting to the top of the search results. Now, due to the development of search engine algorithms for low- and micro-low-frequency queries in many cases are highly ranked by the same authoritative sites as for high-frequency queries.

For low-frequency queries it is profitable to run contextual advertising in search, as high clickability of adverts and conversion at a minimum click price are achieved. Such queries are not used for advertising campaigns in affiliate networks.

Zero queries

These are queries that have a frequency of zero. But don't be too quick to dismiss them, Arabesco Sideral managers warned. Check the seasonality of demand. Zero queries are often the result of a periodic drop in interest in a product. If you don't take this into account, you'll miss out on customers the next time demand rises.

While your product or service is not being searched for, you need to work on informing the target audience about the product. Here will help methods of PR, content marketing, media advertising campaigns. With competent promotion, you can see the transition of such queries from zero to low- and even medium-frequency queries.