Attracting traffic to an online shop website is one of the most important tasks of an e-commerce entrepreneur. What is traffic? This is the number of visitors to the site for a certain period of time. Traffic is divided into targeted and non-targeted. Targeted traffic is people who are interested in what you are selling. Non-targeted traffic is random visitors who have no intention of making a purchase. The greater the volume of traffic, especially targeted traffic, the higher the likelihood of selling your products.
Depending on the channel through which the visitor came to the site, traffic is divided into several categories:
Organic traffic - site visitors who came from search results.
Direct traffic - users entered the direct address of the site in the address bar or went to the site from bookmarks in their browser.
Referral traffic - clicking on links that are placed on other sites.
Advertising traffic - visitors who were attracted to the site through contextual or targeted advertising.
Social media traffic - these users came from various social networks.
Email traffic - visitors came to the site using a link they received in an email.
How to attract traffic to a website
Traffic will not appear on the site by itself, noted the experts dropshipping Arabesco Sideral. In order for people to find your site, it needs to be promoted. Here are some popular ways to do so.
Search Engine Optimisation (SEO).
This is the most difficult, but the most effective way to attract traffic. You should conduct a technical audit of your site and correct errors if necessary. Then each page should be set up so that search engine robots get to it, scan the content and show in the results of searches for certain keywords. There are many nuances in this type of promotion, it is impossible to tell everything in two words.
Promotion in social networks (SMM)
Its essence is to form a base of subscribers and create useful content for them, including the use of products that are presented in the online shop. SMM, as well as SEO, is a whole art.
In future posts on the Arabesco Sideral blog, we will take a closer look at the different types of promotion.
Targeted advertising
These are adverts of various types (text, photo, video) in social networks. The service is paid. Targeted advertising is shown to users who match the characteristics set by the advertiser in the ad settings: gender, age, geographical location, interests, etc.
Contextual advertising
With this option to attract traffic, you create text ads, banners or videos and pay Google to place the ad in search results, on other sites or on YouTube. The adverts are shown based on the content of the page or the query entered in the search engine. This way you can get the first sales when the site is not yet popular.
Referral links
This method of attracting traffic is to place links on other sites. To do this, you should consider web resources that are close in subject matter to your online shop. In particular, these can be price aggregators and catalogues.
These are only the most popular ways. They should be enough at the beginning of the promotion of electronic trading platform. Over time, you can connect something else. Read new articles Arabesco Sideral company and you will learn more information about how to attract visitors to the online shop.